Abel Fragrance is a pioneering natural fragrance house founded in Amsterdam in 2013 by former winemaker Frances Shoemack and now headquartered in Wellington, New Zealand. Working alongside celebrated perfumers such as Isaac Sinclair and Dr. Fanny Grau, Abel challenges conventional perfumery by creating contemporary scents formulated with 100% natural ingredients.
In an industry traditionally dominated by synthetic compounds, Abel’s commitment to plant-derived ingredients and biotechnology-driven innovation represents a meaningful shift toward cleaner, more transparent fragrance. Each scent is crafted to be modern, complex, and wearable while remaining fully natural.
We carry Abel for its forward-thinking approach to natural perfume and its ability to deliver sophisticated, long-lasting scent without petrochemicals or unnecessary additives.
Want to learn more about Abel’s philosophy and innovation in fragrance? Explore our approach to Abel.
